Since the "The Autavia replica watches Cup" design campaign in March 2016, watch enthusiasts have been excited about the reissue of the TAG Heuer Autavia. The idea was to allow the public the opportunity to choose from a long list of historic Heuer Autavia watches that today's TAG Heuer would produce and publish only a year later. The sum of it is here, available for sale, and a rather special product if you understand it for what it is. I will say that while TAG Heuer Heritage Autavia Caliber Heuer 02 is undeniably adorable, it takes a certain perspective of understanding to truly appreciate what TAG Heuer did right here.
Before talking about the TAG Heuer Heritage Caliber Heuer 02 automatic chronograph (oddly enough, even if "Autavia" is on the watch dial, it doesn't seem to be technically the name of the watch like writing on the TAG Heuer website), I want to talk about the recent background of the TAG Heuer brand and what the watch market seems to be interested in. The last decade has been a difficult period in TAG Heuer with many leadership changes, rapid fluctuations in the average price of products, sometimes very large and different types of products, and an internal struggle of the current objective priorities.
Much of this has been thought to be solved under the guidance of Jean-Claude replica watches uk Biver, the modern hero of the watch industry. As the manager of LVMH's watch division (which includes TAG Heuer, Zenith and Hublot, as well as Louis Vuitton, Bulgari and Dior), he is the responsible name of TAG Heuer. Jean-Claude proved to be very open and great in his vision of rebuilding the TAG Heuer brand.
One of the things that Jean-Claude apparently identified is that, while TAG Heuer had some impressive offers in the last decade, few of their products felt particularly timeless or classy. Consciously or not, Biver's mission seemed to be one that included the return of TAG Heuer to be a design icon. Part of this is to make intelligent use of everything the brand has done so far. The best way to do this? Look at the collectors of the brand who are struggling. Particularly interesting for many serious watch collectors are automotive-themed chronographs from the 1960s and 1970s. Who was doing a lot of it? Heuer, of course. Thus, TAG Heuer today "possesses" the history of creating these rolex replica old chronographs, which are now coveted by the most passionate fans. Does it make sense to do those same drawings again today?